Enhancing donations & volunteer UX for Gotham Food Pantry
Updating the website's design to better accomplish their goals
Role
Web Design
Timeline
3 months
Platform
Web
Areas
UI, Research
Competitors examined
UX Audit
Problem #1
Navigation: lack of CTAS and poor content flow
At times, it was difficult for the user to determine what the next best steps to take were. Multiple sections including the hero section on the homepage was missing a CTA.
Problem #2
Navigation: User experience of different subgroups which visited
It was difficult for partners and food donation sites to discover where they needed to go, and volunteers would often apply through a general contact form, resulting in difficulty managing the multiple funnels. They needed people to apply through the correct channels.
Problem #3
Visual Inconsistency
At times, the old website looked untrustworthy due to rapidly changing visual styles, outdated content and less-than-optimal mobile responsiveness. There was a need to create a more consistent and coherent experience.
Problem #4
Donation UX
The Donation page in partcular needed work. It had several issues including multiple CTAs, unclear headings and poor structure. This was even more so exacerbated on mobile.
Problem #5
Building trust
Outdated content meant it was untrust worthy. There were a multitude of opportunities for building more trust with users as to encourage them through language, testimonials and simplifying different layouts.
Working with Indi on Gotham Food Pantry's website redesign has been an incredible experience. From the very beginning, Indi demonstrated an unwavering dedication to understanding our mission, our audience, and the unique needs of our nonprofit organization. His thorough research and analysis ensured that every element of the redesign was thoughtfully tailored to address our goals.
Indi’s attention to detail and creative vision brought our ideas to life in ways that exceeded our expectations. He guided us through the process step by step, fostering a collaborative and seamless experience. His ability to listen, adapt, and present innovative solutions transformed our website into so much more than a digital presence—it’s now a vital tool that empowers our volunteers, streamlines our operations, and amplifies our mission.
Thanks to Indi’s expertise and hard work, Gotham now has a dynamic, user-friendly platform that truly reflects our values and enhances our ability to serve the community. We are immensely grateful for his professionalism, talent, and unwavering commitment to our project. If you're looking for a designer who goes above and beyond, Indi is the one!
Douglas Silver - Founder of Gotham Food Pantry
